Click stream - why is it so important?
Posted on 2013-03-01
As you may know, click stream is a diagram of the route that visitors choose when clicking or navigating through a site. It's an useful tool because it allows to identify:
- traffic sources
- most popular pages and paths
- problems with navigation, content, design and usability
The main advantage of the click stream analysis is that it can help to identify UI errors and brings an answer to the question “Do visitors use our site in a way that we planned?”. If they don’t we would like to know why. In this situation we should recognize pages where they leave the right path. Properly conducted click stream analysis shows you pages where users get lost. With this knowledge you can easily manage content of your website (graphics, messages, instructions) without guessing. After you implement fixes the click stream diagram will show you if the decisions were right.
Click streams in regard to remote tasks
Unlike click streams available in tools such as Google Analytics, in a remote task we register users behaviour while performing a task with defined goal. Knowledge about the user goal lets us see how users behave in specific situation. According to our experience such an analysis provides feedback what to change in navigation, design or information on the website.
To have a better quality of the analysis, first of all you need to determine the right path. This path is a pattern which we would like our users to follow while performing the task. You need to remember the pattern is strongly related to the task. Every time you optimize the website don’t forget about all of your users goals.
Click stream analysis can provide you a lot of information about the needs of your users, specifically:
- How your users behave on the site.
- Why your users gets lost.
- What do you need to fix on the website to improve its usability
We are very proud to present click stream in BeeUX. In our solution you can:
- change presented data according to selected filters (e.g. only success paths)
- discover if tester passed the success page without noticing
- find popular paths and recognize users behaviour
Sign up now and have a try. Feel free to send us your comments.